Challenge

When a company is on the rise — growing fast, confident, and ambitious — the brand becomes a mirror of its scale, style, and energy.

Our task wasn’t just to refresh Ribas Hotels’ look — it was to redefine it. To present Ribas as the market sees them today: a company setting new hospitality standards in Ukraine. A company that thinks beyond “a new tourism culture.” And honestly, this is what the next generation of companies should be: young, professional, decisive, with a clear vision and a drive to scale.

For us, this project is special. We don’t just work together, we grow together. Ribas is our partner and our friend. Today, they’re the most dynamic hotel group in Ukraine. Tomorrow, they’ll be a strong player on the global stage. And we know our paths will cross again in projects around the world.

Ribas transforms spaces, tourist flows, city perceptions, and the way hotel service is seen in Ukraine. It’s an intelligent rebellion — subtle, light, and genuine.

“We take the familiar and make it new. In our own way. Bold enough to stand out, yet always with a smile.”

Here, travel is not just movement. It’s an immersion into another world — one that begins the moment you step into the hotel lobby.

Mission

To transform the culture of tourism in Ukraine.

Tagline

Dive in!