Location
Odesa, Ukraine
Category
Food & Beverage
Scope
Naming / Concept / Visual Identity
Challenge
To create a frozen food brand
that feels simple, clear, and human.
Not just “frozen goods,”
but something warm and homely.
Yes, you read that right : )
A brand that reassures you and says:
there’s always YESHO
to eat in your freezer.
Naming
In Ukrainian slang, “Є шо” means
“we’ve got something.”
That became the spark for YESHO —
the brand that promises
there’s always something
waiting in your freezer.
Concept
Imagine opening your freezer and finding not just food,
but little helpers.
They’re always there, ready to step in at any moment.
They bring peace of mind: the stock is safe.
They bring joy of choice: kotlety or varenyky tonight?
They bring comfort: dinner is almost done — just take it out of the freezer!
Together they’re a team. And they’ll always be your “Yesho” waiting in the freezer.
Visual Identity
YESHO’s identity is simple and warm.
At the heart are the characters —
the “residents” of your freezer.
They carry the brand’s personality:
a touch of irony, a touch of care,
and always the best feeling of all —
that there’s something tasty
waiting at home.
Let’s Co-Create
