Location
Odesa, Ukraine
Category
HORECA
Scope
Naming / Concept / Communication Platform / Visual Identity
CHALLENGE
Odesa already has dozens of nail salons. But here, the goal was to create something different — a place that feels like a celebration. Not waiting for a special occasion, but turning even a simple manicure into an event. Because life is built on small joys. And every one of them deserves to be celebrated.
NAMING
Polish flows, moments flow. And in those moments lies the true celebration. Not in grand occasions, but in the little joys we allow ourselves every day. Each one is worth raising a toast to yourself.
Concept
The name inspired the idea.
At TE:CHU, time isn’t about calendars or ticking minutes.
It moves like polish across nails, like sparkling wine in a glass.
Here, any moment can become an event:
a manicure, a chat with a friend, or simply a minute just for you.
Because celebration isn’t later.
Celebration is now.
Celebration is you.
Visual Identity
The identity embodies one core idea — flow.
The flow of time, of polish, and, really, of life itself : )
Shapes are smooth and fluid, colors are calm — so that the bright, lively moments inside stand out even more in contrast.
Let’s Co-Create
