Location
Warsaw, Poland
Category
HORECA
Scope
Brand concept / Naming / Visual identity
Challenge
To create a brand for a new-to-Warsaw format — a place built around shawarma and cocktails. The future guests? Bold, modern, stylish, creative city dwellers. The goal: to charge the brand with an energy that shines across all of Poland.
Mood
The project drew inspiration from the disco-funk explosion of the 80s — a time when life was all about dancing and pleasure. From there, the brand started to take on nostalgic, bright, and playful vibes. And with the mood came the music.
Naming
With the mood came the name: Kiki.
In slang, it means “to gossip.” And why that? Well… who doesn’t love to gossip? Let’s be honest: people connect over food, drinks — and stories about other people. Sounds good?
Visual Identity
The logo had to drink, dance, and gossip all at once. And it did. To fill the communication with life, we started sampling things that usually never get sampled: Disco Chicken — always cheerful, rolling in with dance-floor vibes.
Lid Surfer — chilling even as he melts away.
The Long-Armed Flame — moving at a crazy rhythm, yet keeping up with everything. (The skateboard and those insanely long arms help.)
The Dancing Carrot — throwing Travolta moves while warning you to watch out. The Quirky Carrot — always on guard: one wrong move and the rabbit she’s holding might just eat her instead.
Rolling, not scrolling
Let’s Co-Create
