Location
Carpathians / Ukraine
Category
HORECA
Scope
Brand strategy / Brand concept / Naming / Visual identity
Challenge
To create a brand that sounds like silence — an eco-retreat concept in the Carpathians designed to restore energy through connection with nature and spiritual practices.
The future guests? Self-made humans, entrepreneurs, high achievers. People who live in a state of constant stress. Business minds who seek to balance the material and the spiritual.
Insight
They never allow themselves to stop. It’s never enough; there’s always more to chase. What they’re really seeking is recognition of their achievements — and a sense of maturity in the eyes of their toughest critic: themselves.
DZEN is a space with airplane mode on.
A residence for a rendezvous with yourself.
Visual Identity
Dzen is earth, water, air. Natural textures, warm tones, soft forms. Symbols from the Trypillian culture highlight the idea of unity with nature — because, as it turns out, the values of that ancient people align with the values of the new Dzen.
The logo is clean, fluid, free of sharp moves. The color palette — like a forest after rain. Calm, natural, authentic.
How a Trypillian symbol takes on DZEN meaning
The graphic language of ancient Trypillia is more than just signs or decorative patterns. It carries a special essence, an energy that can resonate deeply in Ukraine — drawing strength from the roots of an ancient spiritual tradition and from the very land where it was born.
Trypillian symbols are among the oldest on Earth. The Trypillian civilization emerged around 7,500 years ago, long before Sumer, Egypt, or China. It was an advanced agrarian culture — inventing the wheel, domesticating animals, and creating the first calendar.
Tree of Life
Tree of Life + Spiritual Growth
Water of Life
Letter “E”
Life-giving Water + Spiritual Source
Main logo
Trademark
Additional logo
Additional logo
DZEN is making space for the things time usually steals from you.
Let’s Co-Create
